Custom-printed banner stands are ever-present marketing tools at tradeshows, company events, etc. Businesses of all sizes love these versatile, inexpensive, and customizable banners. Even the top brands with large marketing budgets rely on retractable banner stands at events. That’s because these low-cost marketing tools provide many advantages in busy marketing environments.
Due to the COVID19 pandemic, several tradeshows were canceled or postponed. In 2022, many tradeshows will return in full force. Physical events will continue to offer great networking opportunities to brands of all sizes. If your company is planning to attend tradeshows this year – your marketing team needs to be prepared.
To help your preparations, let’s explore why custom-printed banner stands are the most popular marketing tools at these events. Here are seven reasons why top brands use customized banner stands at tradeshows –
- No Need for Large Marketing Teams
Believe it or not, most brands don’t like sending large teams to tradeshows or events. The only time a brand will send a large group of representatives is when there are complex tasks involved. For example, setting up a booth at a tradeshow requires the efforts of multiple professionals.
With retractable banners, professionals can complete the installation/uninstallation process within seconds. They simply need to release the banner’s graphic, and it will instantly “spring” back into the base. Using custom banner stands at busy events is very easy. That’s why top brands like using them.
- Versatile Marketing Solution
Marketers can use their banner stands repeatedly for multiple years. Just maintain the banner stand’s hardware and periodically replace the graphics. Save money by using interchangeable banners throughout the year.
- Attract Foot Traffic
Retractable or “pop-up” banner stands are famous for their portability. At events, marketers can carry these stands to the spots with the highest amount of foot traffic. Is the event gate attracting the most number of guests? Set up your portable graphic banners right outside the gate. If all the action’s happening indoors, take your banner stands indoors.
- Easy Viewing
Tall banner stands can be viewed at eye level. This feature is critical as it increases the chances of your brand details getting noticed at busy events. Display your brand message to large groups of potential customers at busy tradeshows.
- Weather Resistance
What if your event location is affected by poor weather conditions? Will you have to cancel any plan to use custom banner stands? No! The best banner stands have strong aluminum or plastic bases. They can withstand strong winds without toppling. The graphic sections of these banners are made of strong, weather and water-resistant synthetic fabrics. Overall, these banner stands remain safe, irrespective of the external weather conditions.
- Customization Options
Brands can print all types of high-quality artwork on their banners. An impactful visual graphic will always steal the show at busy tradeshows.
- Order Multiple Stands at Low Costs
Lastly and most importantly, customizable retractable banner stands are cheap. Smart brand leaders purchase these stands in bulk to receive major discounts. Then they use these stands for decades.
These are the reasons why custom-printed banner stands are the most popular marketing tools at company events.