If the rental of cars or even skis is not new, this mode of consumption will have been slow to conquer ground. Yet its benefits can no longer be ignored today. With the awakening of ecological awareness and the desire to limit our spending to deal with potential future crises, successive confinements will have led us to rethink our way of consuming. Out of necessity or desire, the consumer buys less, and in a more reasoned way.
And rightly so! Why buy a tent when you only go camping once every three years? You might as well rent it during your vacation, then bring it back. The growing start-up implements a digital platform on the e-commerce site of these brands, and then manages all the logistics (storage, maintenance, delivery). Particularly interesting for e-merchants, this new model would allow them to generate 20 to 40% gross margin, with profitability at 18-24 months. And to simplify these rentals and the resulting recurring payments.
Because consumers now attach more importance to the use of a good than to its ownership, this trend seems set to register in the long term. And that’s good for the planet. Beyond reducing the consumption of finished products, it would contribute to improving the eco-design of products. Brands would be encouraged to improve their lifespan for better profitability, which would help fight against planned obsolescence.
The music streaming platforms
The important aspect of all businesses is to promote their product/features for every group of people all around the world. One great way to promote your business is by uploading audio tutorials and even podcasts about the company. It will bring a lot of people and will get you profit. You can also buy apple plays, if you want a easier way out of the algorithm
Live shopping
Among the booming e-commerce trends: live shopping, which consists of carrying out a product demonstration by means of a video broadcast live. The speaker can then test and explain all the functionalities of the product, while instantly answering questions asked by Internet users. This makes it possible to engage the audience, and re-humanize the brand’s relationship with its customers by bringing the online experience closer to the in-store experience.
The brands may choose to entrust the production of this live to an influencer selected and paid for the occasion, who will broadcast the video on its social networks. Thus, the brand will reach the community of the influencer, and will reach a specific, particularly receptive clientele. Another option is also available to the e-merchant: broadcast live directly on his website, and in particular on the page of the product concerned. In the latter case, the consumer can ask his questions in the comments. He will then be redirected to the passages of the video responding to it. Live shopping would thus be an excellent sales lever, which would considerably improve its conversion rate.
